Women’s wardrobes have, for far too long, been influenced by societal conventions, from uncalled-for judgments about what is deemed ” dictate what women should and shouldn’t wear, and you have a world full of judgment that needs a spark of lightness. Enter Myntra’s latest campaign that depicts commonplace fashion scenarios with wit and zest, breaking the fourth wall and doing social commentary with impeccable style. This campaign honours women who know what they want, challenging the societal fashion norms. Featuring fits for this spring that are sure to set sparks at your page appropriate to nosy presumptions about how women should dress for milestones. Add to it all algorithm-driven trends, crazy internet comments, and social media criticism that continuously is Myntra’s “Fashion As YOU Like It” campaign with Kiara Advani, leading the film series. Underlining a rising cultural shift in fashion where women are increasingly embracing style on their own terms rather than succumbing to conventional standards is the crux of the campaign series featuring stars such as Karan Johar.
Throughout the ad series, Kiara Advani questions these assumptions and reaffirms the notion that style ought to be an expression of uniqueness rather than a means of fishing for approval from others. The movies, with fourth wall-breaking humour and dynamic outfits, show how the platform helps customers find looks that capture their individuality in a variety of settings. The “Fashion As YOU Like It” campaign from Myntra honours fashion as a means of individual expression. Emphasising the inherent freedom to explore, try new things, and dress in accordance with one’s own taste rather than following fads, the campaign launches a specially curated “Fashion As YOU Like It” section on Myntra that offers a variety of international brands and up-and-coming homegrown direct-to-consumer labels.
The campaign highlights a wide variety of styles for every fashion lover. With a range of capsule wardrobe must-haves and corporate-to-evening transition pieces, think international brands like MANGO and NEXT, which emphasise clean lines, flowing pants, and structured gowns that showcase subtle elegance. Elevated everyday dressing, wide-leg jeans, loose tailoring, belted shirts, and wardrobe essentials made for carefree everyday wear are all featured by brands like H&M and Trendyol. For those whose style is shaped by soft elegance and modern femininity, Forever New and ALDO offer sophisticated evening wear, romantic gowns, and exquisite accessories that combine femininity with modern design. Myntra offers an expansive portfolio of over 450 international brands. The company has added over 40 global brands in 2025, significantly expanding its trend-first portfolio across fashion and beauty.
Within the “Fashion As YOU Like It” section on the app, ‘Freshly Found’ showcases emerging Indian D2C brands riding the wave of modern style. Sage by Mala and Miakee leads the way in casual attire with soft, flowy silhouettes. For delightfully electric and expressive fashion, turn to Rareism, Sotbella, and Urban Suburban, which present bold colours, dramatic silhouettes, and design-led pieces that champion individualism. For those seeking conscious and comfort-led fashion, labels with the epitome of bohemian fun and craft like Doodlage and Cai are examples of how modern Indian fashion is shaped by sustainability and comfort-driven design. Through initiatives such as the Myntra Rising Stars (MRS) ecosystem and curated interfaces like ‘Freshly Found’, the platform today hosts over 2,700 D2C brands across categories, enabling them to access a large base of fashion-forward consumers along with technology-led discovery and speed-driven fulfilment capabilities.
So this spring, step into the best of fashion that suits you, the styles that deeply resonate with you. It’s not about conforming to someone else’s template, but about embracing what feels authentic. Check out the ‘Fashion as YOU like it’ store here, and be spoilt for choice.
