For her latest Roseroom collection, Isha Jajodia continues her exploration of lace, the material at the heart of the label, evolving its language through fresh silhouettes and detailing. At Hyundai India Couture Week 2026, expect corded and guipure textures, hand-done 3D florals, and clay embellishments alongside pearls and crystals for the first time. Corsetry remains central, reworked into sculpted sarees, pannier-inspired belts and tailored separates, with a palette that opens in blush and powder blue before moving into teal, scarlet and gold. Underneath it all is a simple idea Jajodia keeps returning to: that softness and strength were never opposites.
We spoke to the designer ahead of the show, about the collection, her muse, and the collaborators who brought it to life.
ELLE: Tell us about the collection you’re showcasing at India Couture Week. What inspired it?
Isha Jajodia (IJ): This collection is rooted in a simple realisation, that strength and softness have never been opposites. Over the last few years, while building Roseroom alongside raising a family and growing as a designer, I realised that true strength rarely announces itself. It lives quietly in resilience, grace and showing up every single day. That became the foundation of this collection. Through Roseroom’s language of lace, I wanted to celebrate the modern woman who no longer feels the need to choose between power and femininity. She carries both with quiet confidence.
ELLE: Can you tell us about the cuts, colours and silhouettes that define this collection?
IJ: The collection balances romance with structure. Corsetry remains at the heart of Roseroom, reimagined through sculptural silhouettes, pannier-inspired belts, sculpted sarees, corseted gowns, lehengas, evening dresses, jumpsuits, tailored separates and tweed jackets. Our signature lace evolves this season through layered Chantilly, corded and guipure laces, lace appliqué, handcrafted three-dimensional florals and, for the first time, handcrafted clay embellishments alongside pearls and Swarovski crystals. The colour palette begins with ivories, silver, blush pinks, lilacs, powder blues and mint greens before moving into deeper jewel tones like teal, ruby, scarlet, gold and black, mirroring the journey from softness to quiet strength.
ELLE: Having worked across both couture and prêt, what do you think keeps couture relevant today?
IJ: Couture remains relevant because people are looking for meaning as much as beauty. In a world of fast fashion, couture offers something deeply personal. It preserves craftsmanship, celebrates the human hand, and creates garments that are made with intention. Couture is also an investment. Every piece is bespoke, made to order, and timeless, designed to be treasured for years rather than seasons. It often becomes part of life’s most meaningful moments, whether it’s a wedding, a milestone celebration, or a family heirloom, creating an emotional connection that goes far beyond the garment itself. Today’s woman also wants versatility. She wants pieces she can style differently over time rather than wear just once. I think couture today is less about excess and more about creating something timeless, personal, and emotionally lasting.
ELLE: After all these years, what still excites you most about creating couture?
IJ: The process. Watching an idea evolve from a sketch into something entirely handcrafted still feels magical to me. Every collection pushes us to explore new techniques, challenge our artisans, and tell a new story. What excites me just as much today is building the right team around that vision. Couture has never been a solo journey. It’s about finding like-minded creative individuals and collaborators who bring their own expertise and perspective to the process. This season, partnering with the women artisans at Spread the Smile to create handcrafted florals, collaborating with Hazoorilal Legacy as our jewellery partner, working with Pranav Goswamy to bring our backstage vision to life, and Gautam Kalra to create the magic on the runway has made the collection so much richer. It reminds me that couture is never just about creating beautiful garments. It’s about the people behind them, the collaborations that shape them, and the emotional resonance they leave behind. That feeling never gets old.
ELLE: Who would be the perfect muse for this collection, and why?
IJ: For me, the muse isn’t one person, it’s a state of mind. She is a woman who leads with grace without ever compromising her strength. She is kind but confident, gentle yet unwavering. She doesn’t seek attention through loudness; her presence speaks for itself. Whether she’s a young bride, a creative entrepreneur or a woman balancing multiple roles, she understands that her greatest strength lies in embracing every part of herself.
ELLE: What are five songs that belong on a playlist inspired by this collection?
IJ: Fly Me to the Moon – Julie London
50 Shades of Black – Kovacs
Petite Fleur – The Hot Sardines
Love Story (1994 Remaster) – Francis Lai
L’amour, L’amour, L’amour – Bon Entendeur & Mouloudji
