July’s launches signal the gradual transition into a new season. While several brands begin introducing their Autumn/Winter narratives, many continue to embrace the ease of spring-summer dressing through breathable fabrics, relaxed silhouettes and craft-led design. From contemporary ready-to-wear and bridal couture to fine jewellery, footwear and accessories, this month’s launches reflect a considered approach to design, where heritage techniques, modern functionality and thoughtful craftsmanship remain at the forefront.
Tilfi Brings Sanjhi Art to Banarasi Jamdani
Tilfi’s latest collection, Vanam Leela, brings together the centuries-old Sanjhi paper-cutting tradition of Vrindavan with the delicacy of handwoven Banarasi Jamdani. Inspired by the quiet beauty of nature rather than grand mythology, the collection translates intricate motifs into finely woven textiles, creating a lyrical dialogue between heritage craftsmanship and contemporary weaving.
Lovebirds Returns to Its Signature Everyday Essentials
Lovebirds revisits its founding philosophy with Another Love, a wardrobe of versatile essentials designed for effortless everyday dressing. Built around considered pattern-cutting, purposeful detailing and adaptable silhouettes, the collection offers timeless staples that prioritise longevity, functionality and understated style while remaining accessible to a wider audience.
Ka-Sha Reimagines Occasion Wear with URJA 2.0
Ka-Sha expands its festive offering with URJA 2.0, combining hand-cut appliqué, woven detailing and metallic Chanderi with the label’s signature handcrafted textiles. Designed as versatile separates and complete looks, the collection balances artisanal craftsmanship with comfort and ease, encouraging garments that can be worn well beyond a single celebration.
CHORUS Explores the Art of Folding
For Fall/Winter 2026, CHORUS presents Fold Theory, a collection inspired by pleats, folds and sculptural construction. Origami-like silhouettes, moiré silk, organza structures and crystal embellishments come together to blur the boundaries between structure and movement, while reinterpreted plaid motifs introduce a contemporary take on classic tailoring.
Raghavendra Rathore Revisits Linen Tailoring
Raghavendra Rathore Jodhpur introduces Time Travel, a linen collection rooted in timeless menswear and refined tailoring. Inspired by Rajasthan on the cusp of the monsoon, the collection reimagines the house’s iconic Bandhgala alongside lightweight linen separates that combine enduring craftsmanship with modern versatility.
Nicobar Continues Its Journey Along India’s Rivers
Continuing its year-long exploration of India’s rivers, Nicobar unveils Yamuna, inspired by the everyday rituals and slower pace of life surrounding the river. Featuring womenswear, menswear, accessories and home, the collection combines relaxed silhouettes, contemporary embroidery and tactile textures to celebrate thoughtful, everyday living.
Meroh Looks to Nature for Its Latest Fine Jewellery Collection
Meroh’s Belong collection draws inspiration from the quiet beauty of leaves and the idea of connection. Translating organic forms into sculptural jewellery, the collection reflects the brand’s signature architectural design language while introducing softer, nature-inspired influences through refined contemporary craftsmanship.
Amrapali Jewels Celebrates the Beauty of Ethiopian Opals
Rang Mahal sees Amrapali Jewels spotlight Ethiopian opals through a vibrant collection paired with emeralds, black onyx and Victorian-inspired craftsmanship. Designed around the gemstones’ shifting play of colour, the collection balances bold artistry with timeless jewellery-making techniques.
Seema Gujral Imagines a Modern Fairytale Bride
Seema Gujral’s Bridal 2026 collection, Ever After, reimagines the romance of a fairytale wedding through contemporary Indian couture. Bridal lehengas, sherwanis, bandhgalas and occasion wear are brought to life through intricate hand embroidery, heirloom craftsmanship and a palette that moves from classic bridal reds to softer contemporary hues.
Birdhouse Expands Its Bestselling Shaam Savera Mule
Responsible footwear label Birdhouse refreshes its bestselling Shaam Savera mule with five new colourways, taking the silhouette’s palette to nine shades. Crafted as versatile slip-on footwear for everyday wear, the limited-edition launch builds on the design’s popularity while staying true to the brand’s thoughtful approach to craftsmanship.
House of Quadri Designs Jewellery for Every Chapter
House of Quadri introduces The Transitional Edit, a collection of lab-grown diamond jewellery created to move effortlessly between everyday dressing and milestone occasions. Combining contemporary aesthetics with timeless craftsmanship, the collection celebrates versatility, encouraging fine jewellery to become part of daily life rather than being reserved for special events.
MESHKI Continues The Collector Story
MESHKI expands The Collector with its second drop, presenting sculptural occasion wear shaped by texture, form and refined craftsmanship. Fluid satin, corded lace, custom hardware and floral intarsia knits define the collection, resulting in timeless pieces that balance elegance with contemporary design.
Jimmy Choo Celebrates Summer Through Artisanal Craft
Jimmy Choo’s Summer 2026 collection embraces the romance of the season through tactile craftsmanship and refined design. Rough-cut resin embellishments, handwoven raffia, tortoiseshell plexi and jewel-toned suede come together across footwear and accessories, creating elevated pieces that balance effortless glamour with the house’s signature attention to detail.
Mahima Mahajan Reimagines Occasionwear with FIZA
Mahima Mahajan introduces FIZA, an Autumn/Winter 2026 collection that blends heritage craftsmanship with contemporary occasionwear. Botanical prints, intricate embroidery and luxurious organzas and silks unfold across modern silhouettes, while a rich palette of jewel tones, Lahoo Red and soft neutrals lends the collection timeless elegance.
Banjara Trail Introduces Reborn Treasures
With Reborn Treasures, Banjara Trail offers a lighter interpretation of occasion dressing. Fluid silhouettes, pre-draped saris, contemporary co-ords and hand-finished embellishments are crafted in breathable mesh fabrics, creating versatile pieces that bring together ease, movement and understated festive glamour.
Mrunalini Rao Celebrates Indian Textiles with Hastakala 2026
Mrunalini Rao’s Hastakala 2026 pays tribute to India’s rich textile traditions through a contemporary bridal wardrobe. Regional crafts from Kashmir, Hyderabad and Kolkata are brought together with techniques including tie-dye, block printing, aari, resham and zardozi embroidery across the label’s signature bridal silhouettes.
FILA Designs the BURG Series for Everyday Comfort
FILA introduces the BURG Series, a footwear collection designed around comfort, functionality and everyday wear. Inspired by Korean street style and developed for Indian foot shapes, the sneakers feature a wide-toe fit, lightweight construction and versatile styling suited to both daily movement and casual dressing.
Viviano Redefines Menswear with A Figure Emerges
Viviano’s Spring/Summer 2027 menswear collection, A Figure Emerges, challenges traditional ideas of masculinity through contemporary tailoring. Floral embroidery, handcrafted details and vintage-inspired prints soften classic menswear codes, resulting in silhouettes that celebrate individuality, craftsmanship and self-expression.
Miraggio Celebrates Friendship with the FRIENDS Collection
Ahead of Friendship Day, Miraggio partners with Warner Bros. Discovery Global Consumer Products to launch a limited-edition FRIENDS collection. The range reimagines the beloved sitcom through contemporary handbags and accessories featuring playful graphics, embossed details and subtle references to its iconic characters.
COMET Brings UNO™ to Streetwear
COMET collaborates with Mattel to transform the iconic UNO™ card game into a playful sneaker release. Bold colour blocking, nostalgic references and signature game-inspired details come together in a collectible design that blends contemporary streetwear with one of the world’s most recognisable games.
KH House of Khaddar Reimagines Khadi with Aether Bloom
KH House of Khaddar introduces Aether Bloom, a collection rooted in handcrafted textiles and sustainable design. Zero-waste construction, crochet lace, patchwork and textured khadi come together across contemporary silhouettes, reflecting the brand’s commitment to preserving traditional craftsmanship through a modern design language.
Nautanky Turns a Childhood Classic into LUDO
Nautanky’s LUDO transforms the nostalgia of the iconic board game into a vibrant resortwear collection. Relaxed tailoring, handcrafted embroidery and graphic stripes are rendered in cheerful shades of blue, green, yellow and coral, creating playful pieces designed for holidays and effortless summer dressing.
Puneet Gupta Revives Vintage Glamour with The Gilded Folklore
Puneet Gupta unveils The Gilded Folklore, a collection of handcrafted minaudières inspired by vintage heirlooms and European aristocracy. Rich embroidery, custom prints and ornate embellishments lend each evening accessory a timeless character while celebrating the designer’s signature artisanal craftsmanship.
Da Milano Elevates Everyday Essentials with the Back to Work Collection
Da Milano’s Back to Work Collection brings together premium leather handbags, totes, laptop bags, wallets and desk accessories for the modern professional. Defined by structured silhouettes, practical compartments and timeless finishes, the collection blends functionality with refined everyday style.
New Balance Introduces the AC Runner
New Balance expands its performance lineup with the AC Runner, a lightweight trainer designed for running, gym sessions and everyday movement. Combining technical performance with contemporary styling, the versatile silhouette delivers comfort, support and effortless wearability across an active lifestyle.
AZORTE Brings NBA Style to India
AZORTE launches its official NBA Shop-in-Shop collection, bringing licensed apparel and essentials from some of basketball’s most iconic teams to Indian shoppers. Inspired by franchises including the Chicago Bulls, Los Angeles Lakers and Golden State Warriors, the range blends sporting heritage with contemporary streetwear.
Lino Perros Embraces Burgundy for the New Season
Lino Perros introduces a new burgundy edit spanning handbags, satchels, backpacks, wallets and footwear. Designed to complement modern wardrobes, the collection combines contemporary silhouettes with practical functionality, offering versatile accessories suited to work, travel and everyday wear.
From ready-to-wear and couture to jewellery, accessories and footwear, this month’s launches showcase the breadth of contemporary fashion today. Balancing innovation with craftsmanship, they demonstrate how brands continue to evolve while staying true to their individual design identities.
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