Festive dressing offers room to experiment with personal style, whether that means investing in fine jewellery, finding a well-tailored outfit or choosing Indian wear that feels lighter and more versatile. From contemporary interpretations of traditional craftsmanship to occasionwear designed with comfort in mind, these five labels offer different ways to approach the season.
1. Shroff Studio
Photograph: (Shroff studio)
Based in Bengaluru, Shroff Studio approaches fine jewellery through a contemporary lens, working with lab-grown diamonds, gemstones and precious metals. Its collections range from understated pieces suited to everyday wear to distinctive statement jewellery, bringing modern design together with the craftsmanship of traditional Indian jewellery-making. Customisation is central to the label, with pieces designed for everything from weddings and milestone celebrations to everyday dressing. Its philosophy, “Crafting Jewellery. Creating Happiness”, reflects a personal approach to jewellery and the different ways women choose to wear
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2. Ashish Nahar Jewellers
Photograph: (Ashish Nahar Jewellers)
With roots in Chandni Chowk, Ashish Nahar Jewellers draws on a heritage shaped by historic patronage, including its association with Cartier. The label works with gold, diamonds and coloured gemstones to create jewellery that moves between contemporary everyday designs and bespoke creations. Its approach places individual preferences at the centre of the process, with an emphasis on understanding each client’s requirements. Meticulous craftsmanship, carefully selected gemstones and attention to detail define its take on fine jewellery, bringing a sense of heritage to pieces designed for modern life.
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3. Label Aaishwarya Goyal
Photograph: (Label Aaishwarya Goyal)
Founded by designer Aaishwarya Goyal, the label creates clothing for women over 40, with an emphasis on considered design, precise tailoring and ease of wear. Its philosophy places comfort ahead of fleeting trends, while fabrics sourced directly from weavers bring traditional craftsmanship into the design process. Each piece is developed to complement the changing silhouettes of women, with attention to fit and flattering proportions. The result is a wardrobe built around enduring style, allowing women to express their individuality and confidence without compromising on comfort.
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4. Preeti Mehta
Photograph: (Preeti Mehta)
At the House of Preeti Mehta, festive dressing is approached through clean lines, thoughtful construction and restrained detailing. The label’s repertoire includes ready-to-wear sarees designed for ease of wear, breezy capes and co-ords, offering alternatives to heavily embellished occasionwear. Its designs are intended to move naturally with the body, bringing a sense of ease to festive rituals and gatherings. Drawing on traditional influences through a contemporary design language, Preeti Mehta creates versatile pieces that can be worn beyond the festive calendar and revisited across seasons.
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5. Nilam India
Photograph: (Nilam India)
Nilam India’s festive collection, Mehfil, takes inspiration from the warmth of festive gatherings, bringing traditional Indian crafts into contemporary silhouettes. Bandhani, hand block prints, delicate Mukaish work and mirror work feature across fabrics such as airy Kota Doria. The collection includes peplum tops, strappy dresses, fit-and-flare styles and midi dresses, offering a varied approach to festive dressing. Designed for women who enjoy dressing up without feeling overdressed, Mehfil suits festive lunches, intimate gatherings, family celebrations and evenings with friends, providing a lighter alternative to traditional heavy occasionwear
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As the festive calendar fills up, versatility becomes just as important as the occasion itself. From jewellery that transitions between everyday wear and celebrations to outfits that can be revisited well beyond the season, these labels make a case for thoughtful additions to your wardrobe.
