The ELLE Style Awards 2026 returns this year for another evening where fashion, culture, creativity and the people behind it all take centre stage. As the industry’s most exciting names come together to celebrate the ideas, craftsmanship and individuality shaping style today, the evening unfolds with a little help from the brands that make the celebration possible. From menswear and jewellery to fragrance, beauty, hospitality and the next generation of creative talent, meet the partners joining us for a night dedicated to style in all its many forms.
Meet Our Partners
Associate Partner: JadeBlue
What began as a 250 sq. ft. tailoring shop in Ahmedabad has grown into one of India’s established menswear and lifestyle names. Founded by sixth-generation tailoring brothers Jitendra and Bipin Chauhan, JadeBlue began its journey in 1981 before evolving into the brand it is today. With more than 40 stores across India, its repertoire spans formalwear, casual dressing, ethnic styles, and bespoke menswear, alongside its in-house labels JadeBlue and Greenfibre. Today, the next generation, Shambhav and Siddhesh Chauhan, continues to shape the brand’s approach to contemporary Indian menswear while carrying forward the family’s tailoring legacy.
Fragrance Partner: Ajmal Dubai
Ajmal Dubai approaches fragrance as an expression of personality, emotion and place. Rooted in the heritage of oriental perfumery, the house is now looking towards a global future while staying connected to the city that helped define its identity. Dubai becomes a natural point of inspiration here, with its distinctive energy and sensory landscape informing the brand’s contemporary identity. Each creation brings together traditional fragrance-making with a modern perspective, resulting in scents designed to linger well beyond the moment they are first worn.
Hydration Partner: Vedica Himalayan Spring Water
Vedica Himalayan Spring Water brings a distinctly elevated approach to one of life’s everyday essentials. Sourced from a Himalayan aquifer and naturally enriched with minerals, Vedica is defined by its smooth taste, naturally occurring pH range of 7.3–7.9, and emphasis on purity. Even its presentation has been considered, with a glass bottle finished with a gold crown that gives hydration a polished edge. At the ELLE Style Awards, Vedica brings together its Himalayan origins, natural composition, and refined design for a more considered take on everyday refreshment.
Style Accessories Partner: IRTH by House of Titan
IRTH by House of Titan was created with the modern woman’s everyday movement in mind, bringing thoughtful design and craftsmanship to the world of bags and accessories. Launched in 2022, the brand spans workbags, totes, shoulder bags, slings, crossbody bags, clutches and wallets, alongside categories such as Organisers, Little Joys and Delights. Its exclusive Leather Line is crafted in India, while its growing retail presence includes dedicated ‘yellow door’ stores across Mumbai, Delhi, Chennai and Pune. Backed by Titan’s legacy, IRTH approaches accessories as part of the many journeys that make up a woman’s day.
Fashion Futures Partner: FAD International Academy
FAD International Academy puts the fashion industry directly into the classroom, with undergraduate, postgraduate and professional courses across Mumbai, Pune, Delhi and Dubai. Its curriculum combines education with industry mentorship, live projects and engagement with leading fashion and luxury brands, giving students an opportunity to understand the business beyond textbooks. FAD also takes emerging talent onto international platforms, with students showcasing work at London, Milan and Dubai Fashion Weeks. At its core is a focus on building a stronger creative ecosystem through innovation, technology and future-ready talent.
Celebration Partner: Woodford Reserve
Woodford Reserve brings its layered bourbon experience to the evening as the Celebration Partner. Known for its depth and complexity, the bourbon has more than 200 detectable flavour notes, spanning dried fruits, toasted oak, caramelised vanilla, spice and cocoa. The result is a sensorial experience that rewards taking a moment to discover what is in the glass. For an evening centred on fashion, craft and creative detail, Woodford Reserve adds another dimension to the celebrations, with every toast offering its own combination of flavour and character.
Jewellery Partner: BlueStone Jewellery
Since 2011, BlueStone has carved out a place in contemporary jewellery with designs spanning gold, diamonds, platinum and studded pieces. With more than 10,000 designs and 360-plus stores across 130-plus cities, the brand brings a sizeable range to everything from everyday jewellery to pieces marking life’s bigger occasions. Customisation adds another personal element, while its online-to-store experience makes browsing and buying part of the same journey. At the ELLE Style Awards, BlueStone brings its focus on contemporary design, craftsmanship and personal expression to the evening’s most dressed-up moments.
Hospitality Partner: The Leela Palace New Delhi
Set within New Delhi’s Diplomatic Enclave, The Leela Palace New Delhi brings together the grandeur of Lutyens’ Delhi with the polish of a contemporary luxury hotel. The property houses 254 rooms and suites, including expansive accommodations and suites with private plunge pools, alongside an impressive Presidential Suite. Its culinary offering includes MEGU, the Japanese restaurant from New York City, and Le Cirque, known for its French-Italian dining experience. With its architecture, hospitality, and celebrated restaurants, The Leela Palace provides a fitting setting for an evening devoted to fashion and celebration.
Gifting Partner: Drink Crack Soda
Crack is a new-age soda brand bringing a contemporary perspective to a familiar favourite. Launched in Hyderabad in 2026 after nearly two years of research and product development, the brand combines the fizz and nostalgia of soda with a more considered approach to ingredients. Its current flavours include Lemon Ginger, Strawberry Rose, Orange and Vanilla Cola, each drawing from familiar Indian tastes and personal memories. From summer afternoons and rose-infused traditions to childhood McFloat memories, Crack turns nostalgia into a colourful flavour story designed to fit into different hours, moods and occasions.
Gifting Partner: CIDA
CIDA draws from India’s long relationship with fragrance, bringing the heritage of attars, botanicals, woods and traditional scent-making into a contemporary fragrance house. Its approach treats perfumery as an expression of identity and individuality, with compositions inspired by the sensory richness of Indian craftsmanship and ritual. The brand looks to the history of attar, with its meticulous extraction of floral and botanical essences, while giving that legacy a modern vocabulary. The result is a fragrance philosophy rooted in Indian tradition but designed for contemporary sensibilities.
Gifting Partner: NARI’YAL
NARI’YAL puts the humble coconut at the centre of its approach to beauty, turning its natural nourishment into gentle, multi-purpose skincare. The name itself blends “NARI”, meaning woman, with “You’ll”, reflecting the brand’s focus on feminine strength and beauty across skin types, ages and genders. Built around clean and sustainable beauty, NARI’YAL’s philosophy goes beyond skincare as a purely surface-level ritual, with products designed to naturally nourish and protect the skin while making self-care feel good, right down to the soul.
Gifting Partner: Beyond Beyond
Beyond Beyond takes a science-led approach to skincare, placing cellular health and longevity at the centre of its philosophy. The brand describes itself as India’s first NAD+-powered skincare brand, moving away from conventional anti-ageing narratives towards a more progressive pro-ageing approach. Its formulations centre on NAD+, a naturally occurring coenzyme involved in cellular energy production, DNA repair, mitochondrial function and regeneration. The idea is straightforward: skincare can be about supporting skin through every stage of life, with science and longevity informing the conversation around how we care for it.
Gifting Partner: Rareism from The House of Rare
Established in 2015 under the Radhamani Textiles umbrella, The House of Rare has grown into a multi-brand fashion house spanning womenswear, menswear, kidswear and footwear. Its portfolio includes Rareism, known for its contemporary take on womenswear, and Rare Rabbit, which brings a modern perspective to menswear and traditional ideas of masculinity. The house now has more than 1,100 retail touchpoints across exclusive stores, large-format retailers and multi-brand outlets, alongside its e-commerce presence. Its newer ventures, Rare Ones and Rare’Z by Rare Rabbit, extend the house into kidswear and footwear, while RareFore, launched in 2025, expands its world beyond fashion to celebrate India’s creative landscape through culture, music, food, art and storytelling.
Associate Partner: JadeBlue
Fragnance Partner: Ajmal Dubai
Hydration Partner: VEDICA HIMALAYAN SPRING WATER
Style Accessories Partner: IRTH by House of Titan
Fashion Futures Partner: FAD International Academy
Celebration Partner: Woodford Reserve
Jewellery Partner: BlueStone Jewellery
Hospitality Partner: The Leela Palace New Delhi
Gifting Partners: Drink Crack Soda, CIDA, NARI’YAL Beyond Beyond, Rareism from The House of Rare
